The Beauty of Time

Beauty is timeless, but we’re not. Therefore, we try to bring Beauty into the time we’re given. By wearing a beautiful wristwatch we can literally do it. Of course, a watch does not make our life better but it’s a very important object: it helps us keep track of our most precious and scarce resource. A good watch can easily outlive its owner and for many is also an inseparable companion in the journey. It’s often associated with memories of events and people that we hold dear and maybe, one day, when our time is up, will become a memory of us for our loved ones.